Promises made at the 2008 University

Promises made at the 2008 University.

On June 20th, the European University for the reception of new inhabitants closed  its doors after three days of rich debats and exchanges.

The event's outcome is extremely encouraging: 1 000 people attended the three day event at the Grande Halle d'Auvergne ,which is 400 more than the first edition.

Compared with 2006,there has been a clear rise in attendees coming from other areas than the Auvergne ; 7% were foreigners from nine different countries, and 41% were French  from 56 different departments. The Massif Central area was well represented with a partricpation level of 16%, as well as the Auvergne which counted for 36% of the attendance figures.

In addition to an excellent participation, this year's theme, "which communication strategy for which welcome", proved to be an increasingly unavoidable subject in the initiation of new policies for the development of territories. It was also a subject that  attracted a large audience of French and European professionals.

If you attended the University and you would like to give us your views, you can download the attached assessment questionnaire, and return it to us by mail (ardta@ardt-auvergne.fr). In the meantime, before the next edition in 2010, you can find all the University's archives (conferences and workshops) and the videos on this site as from September .

Entertainment

Entertainment

Visit the "Cooperation zone"!

In order to answer any questions you have about partnerships, we have especially created a zone on the mezzanine floor (first floor) where over the three days you will be able to:

Find out and understand the principle course of action when setting up a project by taking part in the workshop "How to develop a project for a future partnership:efficient measures and successful examples".

Rendez vous in Room 3B:Wednesday from 2pm to 4pm ;Thursday from 9am to 11am and from 2pm to 4.30pm, and Friday from 9am to 11am.

Make an appointment with the cooperation zone and take advantage of detailed support ,escpecially adapted to your project; advice about course of action, contacts.....

Register at the Cooperation stand(Mezzanine floor).

Come and meet new European partners to develop your  project,make contact with partners.

Rendez vous at the Cooperation stand (Mezzanine floor).

Discover all the literature about partnerships( step by step guide, resource leaflets, collection of Leader + partnership projects).

Rendez vous at the cooperation stand(Mezzanine floor).

Find a partner for your project by browsing through the list of offers on the stand.

Please don't hesitate, come and see us!

Friday 20 June

Friday 2O June
What about at local level? The numerous facets of local communication.

9am- Debate

What about at local level?The numerous facets of local communication.

During this debate, the way that territories are portrayed and their appeal are foremost. What measures are professionals taking in developing territories? How do they devise their communication strategies? How to create the necessary conditions for a successful installation? How to conciliate the newcomers’ best interests with those of the native inhabitants? The process of welcoming cannot be concocted overnight; it has to be shaped, adapted and moulded every day. So let’s see what is really happening, with those concerned!

CHAIRMAN :

Régis de Closet,newsreader,journalist-reporter, and collaborator at Figaro and Paris Match.

PARTICIPATING EXPERT :

Bruno Cohen-Bacrie, Head of communication in the town of Echirolles,and author of several books about local authority communication.

DEBAT PARTICIPANTS :

Bernadette Bourzai, European Mp

Pascale Cartegnie, Joint Head of communication for the Aisne Conseil Général.

Jean- Baptiste Massé, Collaborator at Leader + and the Brenne Regional National park.

Béatrice Ouin, Head of communication for the Lot and Garonne Conseil Général.

10.45am -Coffee break

11.00am - Workshop and mini conference.

12.30pm - Final conference : Daniel Percheron, president of the Nord Pas- de- Calais Regional Council. He will discuss his region's image, and the consequences of the hugely popular film"Bienvenue chez les Ch'tis" on his region.

1.30pm : Degustation buffet (free)

Workshops and mini conferences
An a la carte programme made up of 10 workshops and one mini conference.
Read hereabout the workshops’ themes and contents.

How do we develop a territory’s image?Trends and techniques
-Relationships with the press
-Marketing and prospection methods
-The new generation Web

Foreigners from here and elsewhere, the appeal of living together
-Prospecting for, and welcoming foreign incomers
-Integrating foreigners, conflicting customs, stereotypes and portrayals
- Communication, social links and integration

What happens at local level? The numerous facets of local communication.
-Target public
- Local inhabitants and welcoming
- Communication working at the different local levels.

Conference: Theme 3: What happens at local level ? The numerous facets of local communication?
The strategy of communication

Specified Workshop
Leader workshop

"Which communication strategy set up by GAL helps to increase a territory's appeal?"

Restitution of participants and conclusion

Projection of the film“paroles, paroles …et encore des paroles! »The film shows in about ten minutes the best moments from the workshops. They link together all of the debates and account for the realisation of this second reception Summer University based on the theme of communication.

Wednesday 18 June-2pm

Wednesday 18 June - 2pm

Welcome to the 2008 Summer University

The organisers open the second European Summer University aimed at welcoming new inhabitants.

• Sylvie Lecalvez, President of Collectif Ville Campagne, 
• Serge Godard, Mayor of Clermont-Ferrand, 
• Jean-Michel Guerre, President of l'Agence Régionale de Développement des Territoires d'Auvergne

They welcome all the participants, and re-cap the Summer University’s main objectives, as defined during the 2006 edition, and present the 2008 Summer University’s aims.

2.30pm- Debate

How do new dynamic immigration and reception

policies interact? What part does communication play?

Three well known experts, a sociologist (Dominique Wolton), a specialist in geography (Jean Christophe Victor) and a population scientist (Catherine de Wenden) will present their viewpoints to MPs, Mayors, Presidents of local authorities, and European politicians, all of whom will participate at the round table meetings.

A welcome cocktail that will give you food for thought for the rest of the summer university!

PARTICIPATING EXPERTS

Jean Christophe Victor,and Virgine Raisson Geographers,specialised in geopolitics, authors of the programme “Le dessous des cartes” on ARTE, and heads of research at LEPAC.

Catherine de Wendon, Head of research at the CNRS, lecturer at the CNAM, and Doctor of Political sciences,consultant for OCDE, the European Counciland the European Commission.Specialist in international migrations.

Dominique Wolton, sociologist, in charge of the science, technology and scientific challenges programme, head of the research programme for communication science at the CNRS. He is the author of several books about the mass media, political communication , Europe and the internet.

Debate participants:

Jean Paul Denanot, President of the Limousin Regional Council

Pierre Henry, President of “France Pays d’Aisle”

René Souchon, President of the Auvergne Regional Council.

Lisbeth Lennartssin, Mayor of Borgholm (Sweden)

Dominique Shmitt, Préfet for the Auvergne Region, and Préfet co-ordinator for the Massif Central.

Jacques Bourdreux, commissioner for the development and the protection of the Massif Central.

Pierre Dartout, interdepartmental delegate at DIACT (under reserve)

Michel Etien, Mayor of Châtel-Montagne

Frédérique Heuguier, Deputy president of the Basse Normandie regional Council (under reserve)

Pere Puig Anglada,General management of Regional policies at the European Commission

CHAIRMAN

Thomas Hervé, chronicler at France2 for the programmes "Science on tourne","Culture" and "Pub" on the morning television show.

6.30pm/7.30pm-Films

Projection of video clips, short films, and adverts.

8pm-Traditional dinner presented as a typical Auvergne countryside market.

Sponsored by the Puy de Dôme Conseil Général.Speech by Jean-yves Gouttebel, President of the Puy de Dôme General Council.

Thursday 19 June morning session

How do we develop a territory’s image? Trends and techniques.

9am -debate

How do we develop a territory's image?Trends and techniques.

Images of territories have developed, but the way they are perceived has changed, image is now primordial. How should we interpret these tendencies; communications and advertising executives and journalists will speak in turn, and will then join together to debate the force of their arguments.

How do information and communication experts build up a territory’s image? What   elements attract journalists? How can they become efficient in spreading communication strategies?

Trends and techniques, it’s up to you to judge!

Chairman:
Régis de Closets, newsreader, journalist-reporter, and collaborator at Figaro and Paris Match.

Expert speaker:
Guillaume Erner, Doctor in Sociology, Conference Master of Sociology at the Institute of Political Studies at Paris,author of "sociologie des tendances."

Debate participants:
Benoît Fidelin, journalist at Pèlerin Magazine, author of numerous pieces of writing about Cambodia and neighbouring Republics, as well as articles about the countryside's image, and its relations with cities.

Jordi Navas, Spanish politican for the Savia  Rural Project

Eddie davidsson, Economic development director in the township of Gnosjo (Sweden)

10.45am -Coffee break

11am- Workshops and mini conference

12.30pm Traditional Swedish lunch.

Workshops and mini conferences
An a la carte programme made up of 10 workshops and one mini conference.
Read here about the workshops’ themes and contents.

How do we develop a territory’s image? Trends and techniques.

Relationships with the press
Commentaries: Alain Druot (Demain TV), Claire Lelièvre (Village Magazine), Benoît Fidelin (Pèlerin Magazine)
- Marketing and prospection methods
Commentaries: Transcommerce
- The new generation Web
Commentaries : Pays d'Aurillac, Pays de Langres, Zevillage, Town lovers (urbanophiles)

Foreigners from here and elsewhere, the appeal of living together

welcoming foreign incomers
Commentaries: PNR from Morvan, Utrecht show, Spain-
Integrating foreigners, conflicting customs, stereotypes and portrayals
Commentaries: Welcome in Limousin, Chamber of Commerce Porhoët, France Terre d'Asile, Spain
- Communication, social links and integration
Commentaries:  Pays des Portes de Gascogne

What  about at local level? The numerous facets of local communication.-Target public

- Local inhabitants and welcoming

- Communication working at the different local levels.
Conference: Theme 1 : How do we develop a territory’s image ? Trends and techniques.
The countryside’s image

Specified workshops

Thursday morning-ARF (Association of French regions)

"How to develop reception-themed communication methods in different regions and territories?"

Thursday 19 June pm

Thursday19 June  afternoon
Foreigners from here and elsewhere: The appeal of living together.

Sweden: The 2008 University's special guest

2pm-Debate

Foreigners from here and elsewhere.The appeal of living together.

This country, which has immense rural areas, and isolated populations, has developed a range of strategies and devices to attract new inhabitants. Discover how the Swedish welcome new inhabitants, by listening to their speeches made by supporters of reception policies.
To add to this discussion, countries such as Spain will explain how and why a country that people used to leave has now become a popular country to move to.

How to make the most of these social links and help local inhabitants and incomers to live together .

CHAIRMAN :Régis de Closets, newsreader,journalist-reporter, and collaborator at Figaro and Paris Match

PARTICIPATING EXPERT: Lisbeth Lennartsson: Mayor of Borgholm in Sweden.

DEBATE PARTICIPANTS

Anders Byholm, Head of economic development in the township of Borgholm,(Sweden)

Maria Chicharro, General secretary from the associaton UNCLEAR (GAL Sierre Norte- Spain)

4pm- Coffee break

4.30pm Workshops and mini conference

8pm- Welcome to Clermont Ferrand

Workshops and mini conferences
An a la carte programme made up of 10 workshops and one mini conference.
Read here about the workshops’ themes and contents.

How do we develop a territory’s image? Trends and techniques-Relationships with the press
-Marketing and prospection methods
-The new generation Web

Foreigners from here and elsewhere, the appeal of living together
-Prospecting for, and welcoming foreign incomers
-Integrating foreigners, conflicting customs, stereotypes and portrayals
- Communication, social links and integration

What happens at local level? The numerous facets of local communication.
-Target public
- Local inhabitants and welcoming
- Communication working with the different local levels.

Conference: Theme 2 : Foreigners from here and elsewhere. The appeal of living together.
The attractive image of France and its countryside.

Specified Workshop

Massif Central workshop

"Which communication strategy should be used to build on the Massif Central's image?"

Lisbeth Lennartsson

Lisbeth Lennartsson

Lisbeth Lennartsson is mayor of Borgholm www.borgholm.se and chairperson of the Oland Federation of Local Authorities since 2002.

Demographic issues are very important to Lisbeth Lennartsson and have thus been prioritised  on her political agenda over the past years. During her time as Mayor, she has worked actively  to make the township of Borgholm a welcoming, open and creative community that greets new people.

Mayor Lennartsson has a background as an entrepreneur in the tourist business, as well as a broad education in leadership, business economics and management, health care and psychology.

Lisbeth Lennartsson represents the Centre Party. For several years she has played an active role as Vice Chairperson in the federation of the largest political women's organisation , the Centre Women.As part of her responsibilities in the organisation, she lead work to  develop their international policy, she actively encouraged diversity and integration , as wall as rural development.

Lisbeth Lennartsson became one of the candidtates in her party to win the most votes in Sweden during the local government elections in 2006. Because of this , she has, among other things, contributed, as one of ten authors , to the book "Successful Politicans", published by "Kommunlitteratur" www.kommunlitteratur.se in 2007.

Conferences

Conferences

Wednesday, June 18

How do new dynamic immigration and reception policies interact? What part does communication play?

Three well known experts, a sociologist (Dominique Wolton), a specialist in geography (Jean Christophe Victor) and a population scientist (Catherine de Wenden) will present their viewpoints to MPs, Mayors, Presidents of local authorities and European politicians, all of whom will participate at the round table meetings.
The discussions will be animated by a leading specialist in communication strategies, Christian Blachas. A welcome cocktail that will give you food for thought for the rest of the summer university.

Thursday, June 19 (morning)

How do we develop a territory’s image? Trends and techniques

Images of territories have developed, but the way they are perceived has changed, image is now primordial. How should we interpret these tendencies; communications and advertising executives and journalists will speak in turn, and will then join together to debate the force of their arguments.

What impressions are perceived of country, or neo rural life and the methods welcoming of new inhabitants? How do information and communication experts build up a territory’s image? What elements attract journalists? How can they become efficient in spreading communication strategies?

Trends and techniques, it’s up to you to judge!

Chairman
Régis de Closets, economy journalist at France2

Partcipating expert:
Guillaume Erner, Doctor of Sociology, master of Conferences in Sociology at the Institute for Political Studies in Paris.

Speakers (Round table meetings) :
Benoît Fidelin, journalist for Pèlerin Magazine
Claire Whitmer, journalist for Expatica

Thursday, June 19 (afternoon)

Foreigners from here and elsewhere: The appeal of living together

This year Sweden is the special guest
This country which has immense rural areas and isolated populations has developed a range of strategies and devices to attract new inhabitants. Discover how the Swedish welcome new inhabitants, by listening to their speeches made by supporters of reception policies.
To add to this discussion, countries such as Spain will explain how and why a country that people used to leave has now become a popular country to move to.

How should territories position themselves on European level? What is the importance of messages sent within these new boundaries? Is it right to say that countries are in competition? How to make the most of these social links, and help local inhabitants and incomers to live together, whether they come from cities or from abroad?

Chairman:
Régis de Closets, economy journalist at France 2

Participating expert:
A sociologist, and researcher from another European country

Speakers (Round table meetings):
Lisbeth Lennartsson, Swedish politician and Mayor of Borgholm, Oland Island.
Anders Byholm, Head of economic development for the township of Borgholm.

Friday, June 20

What about at local level? The numerous facets of local communication.

During this debate, the way that territories are portrayed and their appeal are foremost. What measures are the professionals taking in developing territories? How de they devise their communication strategies? How to create the necessary conditions for a successful installation? How to conciliate the newcomers’ best interests with those of the native inhabitants? The process of welcoming cannot be concocted overnight; it has to be shaped, adapted and moulded every day. So let’s see what is really happening, with those concerned!

Chairman:
Régis de Closet, Economy journalist at France

Participating expert:
Bruno Cohen-Bacrie, Head of communication in the town of Echirolles. Thirteen years professional experience as Director of communication for a local authority.

Entertainment

Entertainment

Film Showing

Wednesday June 18 2008

At the end of this first day,from 6pm to 7pm, you will be able to attend a showing of films, short films, and adverts.

This showing will be produced in association with the Clermont Ferrand short film Festival and the Creusot film festival.

Leisure

Weekend

Extra time at the University

For this second edition, the university would like to invite its visitors to discover the region through the eyes of those " foreigners" who have chosen to live in the Auvergne.A line up of visits to bed and breakfast accommodation, companies and shops run by these new inhabitants of the Auvergne!

These " discovery" tours are in the process of elaboration ,but you will soon be able to find out more. Keep looking closely at the blog!