Friday 20 June

Friday 2O June
What about at local level? The numerous facets of local communication.

9am- Debate

What about at local level?The numerous facets of local communication.

During this debate, the way that territories are portrayed and their appeal are foremost. What measures are professionals taking in developing territories? How do they devise their communication strategies? How to create the necessary conditions for a successful installation? How to conciliate the newcomers’ best interests with those of the native inhabitants? The process of welcoming cannot be concocted overnight; it has to be shaped, adapted and moulded every day. So let’s see what is really happening, with those concerned!

CHAIRMAN :

Régis de Closet,newsreader,journalist-reporter, and collaborator at Figaro and Paris Match.

PARTICIPATING EXPERT :

Bruno Cohen-Bacrie, Head of communication in the town of Echirolles,and author of several books about local authority communication.

DEBAT PARTICIPANTS :

Bernadette Bourzai, European Mp

Pascale Cartegnie, Joint Head of communication for the Aisne Conseil Général.

Jean- Baptiste Massé, Collaborator at Leader + and the Brenne Regional National park.

Béatrice Ouin, Head of communication for the Lot and Garonne Conseil Général.

10.45am -Coffee break

11.00am - Workshop and mini conference.

12.30pm - Final conference : Daniel Percheron, president of the Nord Pas- de- Calais Regional Council. He will discuss his region's image, and the consequences of the hugely popular film"Bienvenue chez les Ch'tis" on his region.

1.30pm : Degustation buffet (free)

Workshops and mini conferences
An a la carte programme made up of 10 workshops and one mini conference.
Read hereabout the workshops’ themes and contents.

How do we develop a territory’s image?Trends and techniques
-Relationships with the press
-Marketing and prospection methods
-The new generation Web

Foreigners from here and elsewhere, the appeal of living together
-Prospecting for, and welcoming foreign incomers
-Integrating foreigners, conflicting customs, stereotypes and portrayals
- Communication, social links and integration

What happens at local level? The numerous facets of local communication.
-Target public
- Local inhabitants and welcoming
- Communication working at the different local levels.

Conference: Theme 3: What happens at local level ? The numerous facets of local communication?
The strategy of communication

Specified Workshop
Leader workshop

"Which communication strategy set up by GAL helps to increase a territory's appeal?"

Restitution of participants and conclusion

Projection of the film“paroles, paroles …et encore des paroles! »The film shows in about ten minutes the best moments from the workshops. They link together all of the debates and account for the realisation of this second reception Summer University based on the theme of communication.