Thursday 19 June morning session

How do we develop a territory’s image? Trends and techniques.

9am -debate

How do we develop a territory's image?Trends and techniques.

Images of territories have developed, but the way they are perceived has changed, image is now primordial. How should we interpret these tendencies; communications and advertising executives and journalists will speak in turn, and will then join together to debate the force of their arguments.

How do information and communication experts build up a territory’s image? What   elements attract journalists? How can they become efficient in spreading communication strategies?

Trends and techniques, it’s up to you to judge!

Chairman:
Régis de Closets, newsreader, journalist-reporter, and collaborator at Figaro and Paris Match.

Expert speaker:
Guillaume Erner, Doctor in Sociology, Conference Master of Sociology at the Institute of Political Studies at Paris,author of "sociologie des tendances."

Debate participants:
Benoît Fidelin, journalist at Pèlerin Magazine, author of numerous pieces of writing about Cambodia and neighbouring Republics, as well as articles about the countryside's image, and its relations with cities.

Jordi Navas, Spanish politican for the Savia  Rural Project

Eddie davidsson, Economic development director in the township of Gnosjo (Sweden)

10.45am -Coffee break

11am- Workshops and mini conference

12.30pm Traditional Swedish lunch.

Workshops and mini conferences
An a la carte programme made up of 10 workshops and one mini conference.
Read here about the workshops’ themes and contents.

How do we develop a territory’s image? Trends and techniques.

Relationships with the press
Commentaries: Alain Druot (Demain TV), Claire Lelièvre (Village Magazine), Benoît Fidelin (Pèlerin Magazine)
- Marketing and prospection methods
Commentaries: Transcommerce
- The new generation Web
Commentaries : Pays d'Aurillac, Pays de Langres, Zevillage, Town lovers (urbanophiles)

Foreigners from here and elsewhere, the appeal of living together

welcoming foreign incomers
Commentaries: PNR from Morvan, Utrecht show, Spain-
Integrating foreigners, conflicting customs, stereotypes and portrayals
Commentaries: Welcome in Limousin, Chamber of Commerce Porhoët, France Terre d'Asile, Spain
- Communication, social links and integration
Commentaries:  Pays des Portes de Gascogne

What  about at local level? The numerous facets of local communication.-Target public

- Local inhabitants and welcoming

- Communication working at the different local levels.
Conference: Theme 1 : How do we develop a territory’s image ? Trends and techniques.
The countryside’s image

Specified workshops

Thursday morning-ARF (Association of French regions)

"How to develop reception-themed communication methods in different regions and territories?"