Thursday 19 June pm

Thursday19 June  afternoon
Foreigners from here and elsewhere: The appeal of living together.

Sweden: The 2008 University's special guest

2pm-Debate

Foreigners from here and elsewhere.The appeal of living together.

This country, which has immense rural areas, and isolated populations, has developed a range of strategies and devices to attract new inhabitants. Discover how the Swedish welcome new inhabitants, by listening to their speeches made by supporters of reception policies.
To add to this discussion, countries such as Spain will explain how and why a country that people used to leave has now become a popular country to move to.

How to make the most of these social links and help local inhabitants and incomers to live together .

CHAIRMAN :Régis de Closets, newsreader,journalist-reporter, and collaborator at Figaro and Paris Match

PARTICIPATING EXPERT: Lisbeth Lennartsson: Mayor of Borgholm in Sweden.

DEBATE PARTICIPANTS

Anders Byholm, Head of economic development in the township of Borgholm,(Sweden)

Maria Chicharro, General secretary from the associaton UNCLEAR (GAL Sierre Norte- Spain)

4pm- Coffee break

4.30pm Workshops and mini conference

8pm- Welcome to Clermont Ferrand

Workshops and mini conferences
An a la carte programme made up of 10 workshops and one mini conference.
Read here about the workshops’ themes and contents.

How do we develop a territory’s image? Trends and techniques-Relationships with the press
-Marketing and prospection methods
-The new generation Web

Foreigners from here and elsewhere, the appeal of living together
-Prospecting for, and welcoming foreign incomers
-Integrating foreigners, conflicting customs, stereotypes and portrayals
- Communication, social links and integration

What happens at local level? The numerous facets of local communication.
-Target public
- Local inhabitants and welcoming
- Communication working with the different local levels.

Conference: Theme 2 : Foreigners from here and elsewhere. The appeal of living together.
The attractive image of France and its countryside.

Specified Workshop

Massif Central workshop

"Which communication strategy should be used to build on the Massif Central's image?"